I'm peeved at the FDA over this one. Anyone who is familiar with Tony the Tiger will know that in recent years, he's been a spokesperson for active and athletic children. And yet the FDA has named them as an offender for advertising "Junk Food" with a cartoon mascot. Kellog's became a responsible producer when they initiated the ad campaign to promote athletics among kids. Had the FDA named them as an offender years ago, when the whole campaign was "They're Grrrreat!" there would have been a point. But Kellog's began reacting to the issue of childhood obesity already.
This is just another example of the Government sticking their fingers in the pot unnecessarily. I don't like this Big Brother bovine fecal matter. Hostess and Twinkie the Kid are another story entirely. Twinkies are known as a junk food. Twinkies are nothing but empty calories. The whole point of these cartoon and cartoonlike characters is to get kids interested in a product. Remember the stink over Joe Camel.
Now, obviously, there are good reasons in some cases to come down, but that doesn't give the federal government leeway to just going around telling people they shouldn't eat a specific food, or how a manufacturer should advertise their product. There needs to be justifiable cause. What about Captain Morgan? He is an advertising gimmick for a rum, yet he has cartoonlike qualities, and pirates are popular with many kids. I haven't heard anything about that. Why target a cereal that isn't all that unhealthy in and of itself, and promotes general wellbeing by advertising child athletics, when they won't come down on a liquor company.
On a personal note, I am converting some of my better quotes into tshirts on cafepress.com. I've made a link on the right side to my shop. The Foundation and Structure quote and Bovine Fecal Matter are already designed.
This is just another example of the Government sticking their fingers in the pot unnecessarily. I don't like this Big Brother bovine fecal matter. Hostess and Twinkie the Kid are another story entirely. Twinkies are known as a junk food. Twinkies are nothing but empty calories. The whole point of these cartoon and cartoonlike characters is to get kids interested in a product. Remember the stink over Joe Camel.
Now, obviously, there are good reasons in some cases to come down, but that doesn't give the federal government leeway to just going around telling people they shouldn't eat a specific food, or how a manufacturer should advertise their product. There needs to be justifiable cause. What about Captain Morgan? He is an advertising gimmick for a rum, yet he has cartoonlike qualities, and pirates are popular with many kids. I haven't heard anything about that. Why target a cereal that isn't all that unhealthy in and of itself, and promotes general wellbeing by advertising child athletics, when they won't come down on a liquor company.
On a personal note, I am converting some of my better quotes into tshirts on cafepress.com. I've made a link on the right side to my shop. The Foundation and Structure quote and Bovine Fecal Matter are already designed.
This is one I think should fall upon the PARENTS. If all you feed your child is junk and eat in front of them junk and have available-junk...look at the examples we as parents give our children, if we sit around on our asses all day mowin down on twinkies and potato chips what will our children eat. And what type of lifestyle will they have,
ReplyDeleteAnd if it does come down to commercials why not make those eat healthy.gov foods actually look appealing?? that new commercial...dried pasta with no sauce and a slice of bread?!?! sooo not appetizing, they should replace those commercials with healthy snack ideas or recipes. And fund schools for better physical education, perhaps an open family gym get families active together.
or why not an incentive for breastfeeding moms?? Research has proven breastfed children are far less likely to become obese.
it is not the cartoon character to blame, it's people, if government wants to butt in they should do it in a more positive way.